Voltedge Brand Identity
Determining your optimal market positioning is the first half of the equation. Expressing it through your name, tagline, logo, and associated brand imagery & standards is the second half.
We start with a Brand Manifesto: who you are, what you stand for, and the other facts and emotions that your brand needs to convey. If you need a new name, we’ll develop that using our proven, iterative process. We’ll consider your brand history, brand assets, the competitive landscape, and ultimately, what makes a good name. The tagline, logo, URL and visual style round out the core elements of your brand identity.
How do you make the most of your investment in brand identity? One main way is developing and enforcing brand guidelines, standards, and your corporate marketing communications platform.
The brand guidelines and standards include how to apply your logo to various communications materials, of course, and we also develop your unique palette of colors and associated imagery. This extra step ensures that your investment in brand identity will extend to various media—electronic, motion, print—because we’ve already thought through all of this to make sure your platform has “legs.” And so that all your marketing communications work together to reinforce the same positioning.
Your marketing communications platform articulates your brand strategy so that all members of your communications team are rooted in the rationale for your unique positioning, providing them the ultimate guidance to expand on it as your business and the markets you serve evolve.
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