Voltedge Campaign Development
Most marketing plans will have at least one “campaign.” Why? Because a campaign is simply a way of communicating the same message or messages to target audiences over time. It follows that developing a successful campaign requires knowing your audiences and the messages that will trigger action inside and out.
Too often, we’ve seen agencies get lazy and develop what seems “fun” to them, or maybe focus on the types of activities that might win them some awards. (Ask us how we feel about gaming for awards instead of focusing 100% on our clients and their success.)
There’s an art to developing effective campaigns, without a doubt. That’s why our team is eclectic, experienced, exhaustive in the approaches they consider.
There’s a science, too, and it’s called segmentation. We think we’ve got a pretty distinct perspective on it. We believe that the first level of customer segmentation is based on where they are in the purchasing cycle. That’s right. Not on what color car they drive, or what TV commercial they like best.
By segmenting based on where customers are in the purchasing process, you save time and money. How? You send the right messages to the right people. Not by blanketing everyone with the same message, which is not only wasteful but can turn people off. You accelerate the purchase process and drive sales. Bingo.
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